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Headshot of Jason Sheffield

Customer Success

I deliver Customer Success across the lifecycle.From data to delight.

Open to CSM, Enablement, and Onboarding roles.

Book Growth
6x
Mixed Portfolio
$90K+
Webinar activation rate
24%

I'm Jason Sheffield. As an early CS at 3Nickels I developed the journey map, health scoring, and renewal playbooks that produced 6x book growth across 20+ accounts. Everything on this site, including the Impact Assessment, I built myself.

Or ask my AI anything about my background, run your job description against my experience, or watch a short intro. I built all three.

The 30-second version

Key highlights

What I bring to the table

6x

Book of Business ACV Growth

Grew annual contract value from $15.6K to $93.6K, anchored by a two-year agreement with my largest client.

0 → 1

CS Function Built at 3Nickels

Early CS hire. Wrote the handoff playbook, onboarding project plans, success plans, and CSAT workflows while running the book.

2x

Monthly Active Users

Driven by kickoffs, product trainings, QBRs, and webinars across enterprise, SMB, and nonprofit accounts.

24%

Webinar Activation

Of webinar sign-ups went on to complete a profile, one of the company's key usage metrics.

10 years

Relationship Stewardship

Managed a donor portfolio in nonprofit leadership, growing revenue year over year and owning a $60K budget.

Operating systems, not titles

Programs I've built

Customer Success runs on repeatable systems. These are the playbooks and workflows I've designed and shipped.

Sales to CS Handoff

Structured transition from closed deal to kickoff that raised new-client activation.

Onboarding Project Plans

Setup, training, and launch milestones that cut missed dependencies across concurrent rollouts.

Success Plans and Renewals

Account goals tied to recurring QBRs, keeping key clients on track from adoption through renewal.

CSAT Survey Workflows

In-app and email surveys with post-ticket triggers and account mapping.

Training and Webinar Programs

Kickoffs, Lunch & Learns, and webinars built for non-technical audiences.

Adoption Baselines

UTM tagging and v1 dashboards in Kibana and Google Analytics to measure outcomes.

Built as an early CS hire at 3Nickels / GuidedChoice while running a book of 20+ enterprise, SMB, and individual accounts.

Featured work

Case studies

View all

Building the Customer Success Function from Zero

3Nickels / GuidedChoice, early CS hire. A B2B2C fintech with a growing book and no playbooks, no structured handoff from Sales, and no customer feedback loop. I built them while running 20+ accounts.

  • Gave every new customer a clear path from kickoff to launch
  • 24% of webinar sign-ups activated by completing a profile

Growing a Book of Business 6x Through Two-Level Relationships

B2B2C means two audiences: the employer who signs the contract and the employees who decide whether to use the product. I built relationships with both.

  • Grew book ACV from $15.6K to $93.6K
  • Largest client signed a two-year agreement

Reviving an Enterprise Wellness Program Mid-Rebrand

A large multinational construction and infrastructure employer had low participation in the middle of a post-merger rebrand. I took over as point of contact in April 2025.

  • Drove a surge in sign-ups with one-on-one setup help, Lunch & Learns, and QBRs
  • Delivered new dashboards that gave the client clearer renewal metrics